Hello everyone, I have a question about setting up conversion rate as a metric and tracking the dollar value of our Emails sent from the journeys in the Marketing Cloud. How can we make that possible? All our data comes from SF and synched to MC. When I pull up the journey reports, it always shows as 0 ( Conversion Rate and total conversion) ##Journey Builder #Lead Conversion #Trail Tracker Reporting #Website Tracking #Conversion Rate
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I am not aware of any other option, that allows to import "external data" (though you have a MC connector with SF) and use the inbuild MC reporting features. The other way around might work, if you create a custom Salesforce report within SF, that tracks mail sends and conversions based and your setup per account/contact/lead.
