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Join our Marketing Cloud Tech Lounge series of webinars. We host live webinars with our product experts and take your questions here in the Success Community. Register here: http://sfdc.co/MCTechLounge You can also watch past webinars here: http://sfdc.co/MCTLVideos
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Michael O'Connor (Senior Principal Success Manager na Salesforce) publicou em * Marketing Cloud Engagement *
19 de abr. de 2019, 12:20

[Webinar recap]

 

Marketing Cloud Tech Lounge: Introduction to AMPscript

 

AMPscript is a scripting language used within Marketing Cloud content: emails, landing pages, SMS and PUSH messages.  

 

@Brandt Wagner gives you an overview which covers syntax, general information, and how to use variables and functions.  We include resources, and best practices of when to use, and when not to use AMPscript.

 

 

We hope you will join us for the next MC Tech Lounge, where we will discuss how to optimize engagement with Einstein Engagement Frequency: http://sfdc.co/MCTechLounge 

New to this feature?  Check out Andy's quick video intro from our April '19 release: https://youtu.be/Zh9FUDL0FmE 

 

@Sarah Hatch @Kevin Stark @Andy Simmons @Shrestha Basu Mallick 

 

#MCTechLounge #AMPscript 

Marketing Cloud Tech Lounge: Introduction to AMPscript

17 comentários
  1. Lukas Lunow (NoA Ignite) Forum Ambassador
    30 de jun. de 2025, 10:06

    @Tharrannidevi Shanmugam I am aware that this is being claimed by ChatGPT, but officially there is no reason to believe it is an acronym - as also stated in this comment by Adam: https://salesforce.stackexchange.com/a/137704/36623

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Michael O'Connor (Senior Principal Success Manager na Salesforce) publicou em * Marketing Cloud Engagement *
30 de out. de 2020, 13:36

[Webinar recap]

 

🔥Smarter Subscriber Segmentation: Drive Customer Engagement with Marketing Cloud Einstein - Winter '21 updates🔥

 

Presentation: https://trailblazers.salesforce.com/0694S000001BkYR

Recording: http://sfdc.co/MCTLVideos

 

About: Segmentation is one of the most important personalization tactics to improve email and mobile engagement.  Now marketers can take advantage of Artificial Intelligence to improve segmentation to drive customer engagement in real time. 

 

Hear @Veda Kumarjiguda together with senior Product Managers, @Ajaay Ravi and @Jonathan Belkowitz, as they demo Einstein Engagement Scoring and Einstein Engagement Frequency, talk through use cases using Journey Builder, and answer your questions on smarter subscriber segmentation.

 

👉 Next steps: activate Marketing Cloud Einstein features in your setup: https://help.salesforce.com/articleView?id=marketing_cloud_einstein.htm&type=5

 

Questions? We want to hear from you!  Post them here in the Marketing Cloud community, include #MCTechLounge or #MCEinstein in your post, or join our MC Ask an Expert: http://sfdc.co/MCOfficeHours

Marketing Cloue Einstein Winter '21

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Michael O'Connor (Senior Principal Success Manager na Salesforce) publicou em * Marketing Cloud Engagement *
29 de out. de 2020, 15:08

Marketing Cloud Webinar ON AIR TODAY!

... It is not too late to join. 

 

🔥Smarter Subscriber Segmentation: Drive Customer Engagement with Marketing Cloud Einstein - Winter '21 updates🔥

 

TODAY: 10/29 @10am PT / 1pm ET

Register/join: https://attendee.gotowebinar.com/rt/4264503537442764801?source=community

 

Segmentation is one of the most important personalization tactics to improve email and mobile engagement.  Now marketers can take advantage of Artificial Intelligence to improve segmentation to drive customer engagement in real time. 

 

Join @Veda Kumarjiguda together with senior Product Managers, @Ajaay Ravi and @Jonathan Belkowitz, as they demo Einstein Engagement Scoring and Einstein Engagement Frequency, talk through use cases using Journey Builder, and answer your questions on smarter subscriber segmentation.

 

Questions? We want to hear from you!  Post them here in the Marketing Cloud community, include #MCTechLounge or #MCEinstein in your post.

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Michael O'Connor (Senior Principal Success Manager na Salesforce) publicou em * Marketing Cloud Engagement *
26 de out. de 2020, 20:14

[Marketing Cloud Webinar Alert!]

 

🔥Winter '21: Smarter Subscriber Segmentation: Drive Customer Engagement with Marketing Cloud Einstein🔥

 

Date: Thursday 10/29 @10am PT / 1pm ET

Register: https://attendee.gotowebinar.com/rt/4264503537442764801?source=community

 

Segmentation is one of the most important personalization tactics to improve email and mobile engagement.  Now marketers can take advantage of Artificial Intelligence to improve segmentation to drive customer engagement in real time.  Join Senior Product Managers, @Ajaay Ravi and @Jonathan Belkowitz, as they demo Einstein Engagement Scoring and Einstein Engagement Frequency, talk through use cases using Journey Builder, and answer your questions on smarter subscriber segmentation.

 

Questions? We want to hear from you!  Post them here in the Marketing Cloud community, include #MCTechLounge in your post.

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Csilla Incze (Aximpro) publicou em * Marketing Cloud Engagement *
29 de out. de 2019, 17:39

#MCTechLounge we have custom URLs set up (e.g. https://custom-link.com) where we publish the Cloud Pages. My question is: is it possible to have content on the top level domain, namely on https://custom-link.com? Until now we could publish pages only on "subfolders" (e.g. https://custom-link.com/subfolder)

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Michael O'Connor (Senior Principal Success Manager na Salesforce) publicou em * Marketing Cloud Engagement *
19 de jun. de 2020, 16:28

[Webinar recap]

How To Use Artificial Intelligence To Become A More Efficient Marketer

 

Hear strategies to implement three new Einstein features: 

- Send Time Optimization (STO)

- Einstein Copy Insights

- Einstein Messaging Insights

... followed by a live Q&A with our experts.

 

Watch the webinar: https://sfdc.co/MCTLVideos

Download a copy of the presentation: https://success.salesforce.com/0683A0000093hcs

(packed with best practices and resources)

 

More info: Today’s marketers are working with more information than ever before. With simultaneous campaigns, multiple devices, and an immense amount of data, marketers need a digital assistant to increase efficiency and work at scale, no matter the size of your current team! Hear our product experts @Veda Kumarjiguda, @Sullivan McIntyre and @Doug White, as they demonstrate how artificial intelligence helps marketers create meaningful and highly personalized conversations at scale.

 

#MCTechLounge

Marketing Cloud Einstein - Use Artificial Intelligence To Become A More Efficient Marketer

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Öyküm Piril Utku (Lead Consultant for Marketing Automation na NTT DATA) publicou em * Marketing Cloud Engagement *
18 de jun. de 2020, 17:26

Hi all,

 

does anybody know, if Einstein STO feature is considering the sender reputation? Can we fully rely on this feature for "send" ? PS: this is the only reason why we are not often using Einstein STO.

3 comentários
  1. Öyküm Piril Utku (NTT DATA)
    20 de jun. de 2020, 09:14
    @Sullivan McIntyre

    Thanks for your answer!

    Open rate would for sure have a good impact on the sender reputation. However deliverability is more our focus for sender reputation.

    Our MC account has a frequency when it comes to daily sends and if we hit a higher amount than usual, domain providers get us blocked, which happened last year during our xmas newsletter campaign.

    I imaged, with the help of Einstein STO,we would be able to just activate our customer journeys without having the concern we would exceed our total amount of daily sends too much and Einstein would deliver our emails with a focus of open rates and plus our daily send frequency.

    E.g. when I have daily send frequency as 100K emails. I would be able to activate my journeys which would be total send of 250K and Einstein would split the send at the background, based on my account's daily send amount.

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Susan Prater (Principal Marketing Consultant na Cognizant Technology Services) publicou em * Marketing Cloud Engagement *
18 de jun. de 2020, 17:35

Einstein Messaging Insights - I noticed on the webinar example for a low open rate email, some of the  signal strengths were things like Medium SL length, it was sent on Sunday and people clicked a link. How can you say because someone clicked a link it caused a low open rate (It was shown as a medium signal strength). That makes no sense.

 

Also with the signal strengths and an email with a low open or click rate, does a stronger signal strength mean it's negatively contributing to the low open rate or click rate? I had one email with a low open rate and the highest signal strength was that listed said that "emails sent to aol.com addresses had more opens". What does that have to do with low open rates in general?  

 

#MCTechLounge 

1 comentário
  1. Sullivan McIntyre (Salesforce)
    19 de jun. de 2020, 22:02

    Hi Susan, the example Insight about the batch send I showed yesterday was actually a design mock up as I couldn't get to one in my live demo account. The rest of the demos were live though. I can't think of a circumstance in which link clicks would affect opens, I agree. I have not seen that in a real world Insight.

    Factors in the associated are affecting the anomaly. If the anomaly is underperformance, it's contributing to that, same with overperformance.

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Michelle Gudema (Digital Marketing & Automation Lead na Self Employed) publicou em * Marketing Cloud Engagement *
18 de jun. de 2020, 17:40

#MC TechLounge If we have multiple regions using one instance of MC, can we use the default Einstein STO setting when we don't have enough data or do we need to use "Send Immediately" since we have business units across the globe?

1 comentário
  1. Sullivan McIntyre (Salesforce)
    19 de jun. de 2020, 21:46
    I would always recommend leaving the setting to Let Einstein Decide. Einstein will build personal timing models for as many contacts as possible, making sure they receive sends at times that suit them. You may want to monitor the % of contacts/email addresses that have personalized models carefully though, in your dashboard.
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Maria Ceschan (Marketing Automation Specialist na CHOP) publicou em * Marketing Cloud Engagement *
18 de jun. de 2020, 17:28

If you utilize triggered sends, will Einstein be able to analyze what times performed best throughout that type of send? Ex. if you send from 1pm-7pm, will it analyze what times during that send were best? #MCTechLounge 

3 comentários
  1. Sullivan McIntyre (Salesforce)
    19 de jun. de 2020, 21:44
    Einstein analyzes emails in context of exactly when they are sent, after throttling, yes. If you use Einstein STO to optimize a send's timings and that send then has throttling applied, the throttling will most likely impact send times though, if that's the question.
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