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Hello all! 

 

I am investigating some nuances with MCG, coming from the MCE world I am interested in where capabilities are similar and where they are not. For example, in MCE we can construct Salesforce Data Entry triggers for our Journeys which is a record triggered event to launch someone into a Journey immediatly (or within minutes) when say a campaign member record is created or an indicator is checked on a particular record. 

 

Is this type of near real time triggering for MCG orchestrations possible at this stage of the product? I have been playing around with it and it does not appear so. It seems that the minimum time frame for flow recurring schedule is daily which would be quite a change for businesses looking to transition whose marketing strategies are structured to leverage the Salesforce Data Entry features of MCE. 

 

I do see the option to trigger from an event - and I am looking for insight or additional information on this, although I am not convinced on this method being an appropriate replacement for the Salesforce Data Entry trigger. 

 

In this link:

https://help.salesforce.com/s/articleView?id=platform.automate_flow_concepts_trigger_automation_event.htm&type=5

 

 

There is indication that custom event triggers can be created by using a field in a real-time data graph - does anyone have reference material on this I can look at?

8 respostas
  1. François Perret (Bamsoo) Forum Ambassador
    20 de set. de 2025, 09:53

    @Allie Vaughan

     

    Hi Allie,  

     

    You can can create a Custom Event out of any Engagement DMO triggering an Automation Event Triggered Flow. This is referred to as Engagement Signals

    .  

     

    Hope this helps 😎 

    #SharingIsLearning #MarketingCloudGrowth

     

    François. 

    PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it. 

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