Get to Know Insurance Solutions in Salesforce

Learning Objectives

After completing this unit, you’ll be able to:

Identify the key features of Digital Insurance and explain how they support the insurance lifecycle.
Explain how Agentforce Financial Services for Insurance Brokerages manages clients, sales, and commissions.
Describe how Salesforce technologies complement Digital Insurance and Agentforce Financial Services for Insurance Brokerages.

A Unified Platform for Insurance

Insurers work with some of the most complex products in financial services. Policies carry layered coverages, riders, and pricing rules, plus compliance requirements that vary by region and line of business.

Fragmented data, operational silos, and legacy platforms make it difficult to create products, issue accurate quotes, and give reps a unified view of clients and their policies.

Salesforce helps insurers and the brokers who distribute their products overcome these challenges. Purpose-built insurance solutions provide services that connect siloed data so that your team can work in a unified system. Agentforce uses this single source of data in workflows and experiences that improve how employees, partners, and customers work together.

In this badge, you learn how Salesforce solutions for insurance carriers and brokers modernize operations with an AI-ready data structure and intelligent features.

Salesforce for Insurance Carriers

Insurance carriers directly underwrite, issue, and manage insurance policies for customers.

Salesforce Digital Insurance provides these companies a single platform that connects the end-to-end insurance lifecycle. It includes features for product definition, quoting, policy administration, and claims.

Salesforce Digital Insurance works for any type of insurance, such as property and casualty, life and annuity, and group benefits. Companies that sell these products use Digital Insurance with Agentforce Financial Services, which deepens the insurance data model for a complete view of every customer.

Health insurers can also use Digital Health Insurance with Agentforce Health.

Digital Insurance helps carriers simplify insurance operations with digital engagement tools, unified customer data, and trusted, intelligent automation. How? Through these four groups of features.

Digital Insurance Foundations helps insurers quickly launch products, then scale them with low-code tools for coverages, terms, and configuration rules. Here’s an example automotive insurance product mapped to coverages and product classifications.
Policy Administration simplifies policy operations from quoting to underwriting, issuance, and renewals.
Claims Management coordinates the claims process from intake and adjudication to reserves and payments, and uses Agentforce to quickly resolve cases and boost policyholder loyalty.
Group Benefits automates complex quoting, enrollment, and renewal operations to efficiently manage plans, contracts, and member data.

All four feature sets use standard Salesforce objects to provide a common data structure for products, rules, pricing, and coverages in a single, low-code blueprint. The result is a consistent single source of truth across any insurer’s processes, systems, and channels.

Plus, Agentforce helps your team build agent-driven workflows to scale personalized experiences for employees and customers in Digital Insurance.

What about the brokers who work with insurance carriers? They have different needs, and a solution built specifically for their work.

Salesforce for Insurance Brokers

Brokers work for their customers to compare carrier options and advise on coverage, ultimately securing the relevant policies and providing ongoing account service.

Agentforce Financial Services for Insurance Brokerages serves their needs. It helps brokerage agencies centralize client management, increase sales, provide anticipatory service, and automate workflows.

The solution gives brokers a 360-degree view of clients and their households and businesses with detailed data profiles. With this information, producers—the licensed reps who sell and service policies—can cultivate opportunities, deepen relationships, and find cross-sell and upsell possibilities.

Insurance Brokerages also simplifies the complex financial requirements of brokerage work. It manages commissions and payouts with reusable producer split definitions. This screenshot shows producer split assignment assigned at account level.

Producer Split Assignment assigned at account level.

Included agency billing features also define customer payment terms to process renewals and endorsements that include premium, tax, and fee details. You can automatically generate invoices, collect funds, and track transactions to your firm’s general ledger.

Insurance and Other Salesforce Solutions

Both insurance solutions work alongside other Salesforce technologies to help your team and customers. Here are a few of the critical features to add to Digital Insurance or Agentforce Financial Services for Insurance Brokerages.

Omnistudio helps you build customized guided flows, headless orchestrations, and UI components for business processes including quoting, first notice of loss (FNOL), and renewals.
Agentforce provides AI assistance to your team and customers to resolve issues faster and automatically generate policy summaries, quotes, and proof of insurance documents.
Experience Cloud helps carriers and brokers build secure, self-service sites for customers, reps, and partners.
MuleSoft connects Salesforce to legacy systems and payment gateways to bring your data into one system.
Slack simplifies internal team collaboration for claims workflows and customer escalations.

These are only a few of the tools available. Contact your Salesforce account executive to find the correct combination for your team.

Wrap Up

In this badge, you learned how Salesforce supports both carriers and brokers with a high-level overview of the Digital Insurance and Agentforce Financial Services for Insurance Brokerages products.

Explore the links in the Resources section to learn more about the solution that’s applicable for your organization.

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Recursos de Agentforce Financial Services

Recursos de Agentforce Health