Get to Know Agentforce 360 Platform
Learning Objectives
After completing this unit, you’ll be able to:
- Explain why the Agentforce 360 Platform is a secure, enterprise-grade foundation for using AI agents at scale.
- Identify key Agentforce 360 features.
Custom-Build Apps to Scale
You used to find information about a business through the yellow pages, then through online search engines. Today, you use apps to get the location of a business, customer reviews, and more. Apps let businesses create community with their customers, wherever they are. And now, with AI agents marking a new era in digital work, Agentforce is here to help you make the most of the moment with an easy way to build apps that are ready for the agentic era.
Agentforce 360 Platform lets your business customize apps for your own needs and connect to every customer by building applications that personalize engagement across channels. The Agentforce 360 Platform includes agentic capabilities as well as core platform services. This includes data integration, security frameworks, agent development tools, and governance across all Agentforce 360 products to enable agentic enterprise transformation.
With the Agentforce 360 Platform, your business can use automation and build scalable, rich, custom experiences with agents using Customer 360 and Data 360.
Customer 360 is the CRM application layer of Agentforce 360 that delivers category-leading apps for sales, service, marketing, commerce, IT, industries, partners, and more.
Data 360 is a unified, governed, hyperscale data engine that brings together and harmonizes structured and unstructured data from any source to give every human and agent context and understanding. That’s combined with tools to build, deploy, and govern AI agents at scale.
Here’s what you can do on the platform.
- Build secure and scalable, production-ready apps with automation, data integrations, analytics, and generative AI.
- Empower everyone to compose with clicks or code, using responsive, customizable components and services.
- Go digital quickly through agile innovation of enterprise-quality apps to rapidly adjust to business needs.
- Scale with confidence by building on a platform with out-of-the-box security, performance, and governance.
Tailored, Trusted Tech
Agentforce 360 Platform offers a range of tools for building apps that work for your company and your customers—and still leverage data securely. It features support for any team building an app, no matter their coding experience, and helps them use the full power of their data. All the while, Agentforce 360’s built-in tools for security and compliance ensure that personalization and powerful automation come alongside the #1 Salesforce value: trust.
Take a closer look at each feature of the platform, and how these features can help your business build apps you can count on.
Agentforce 360 Platform Feature | What It Does | Why It’s Important |
|---|---|---|
Low-code tooling | You can quickly and easily customize apps and automate workflows, while unlocking the power of Agentforce. | Empowers everyone, from admins and architects to developers and business users, to build data-rich apps with confidence. |
Pro-code support | Advanced tooling for users lets your business create and customize apps faster. | Supports developers designing apps in an agile environment, maintains app security, and uses the coding languages you prefer without having to manage internal app infrastructure. |
Security and compliance | To preserve trust, Agentforce 360 Platform includes physical security measures, infrastructure services, and network services. | Strengthens your business’s digital defenses and gives security professionals the confidence to build solutions that customers can trust. |
Beyond the process of building apps, the platform also supports integrating with agents. Agents offer scalable, personalized automation. And building your apps with Agentforce ensures that you’re ready to take on the new digital landscape with features like these.
- Agentforce Builder: Allows you to easily configure and control agents in one place.
- Agent Script: Uses a combination of natural language and programmatic expressions to help you build predictable agents that consistently follow your business rules.
- Agentforce Voice: Turns your calls into dynamic, automated, real-time interactions with uniquely-voiced agents.
A Foundation for the Future
Agentforce 360 Platform lets your business rapidly build secure, integrated applications across key customer data, using a leading suite of low-code and pro-code development services. It’s the fundamental building block for app creation in Salesforce. By combining trust, insight, and the ability to fine-tune for your business’s needs, this versatile platform supports innovation—for everyone, backed by trust, and ready for the age of agents and humans working together.
Resources
- Salesforce: Agentforce 360 Platform
- Salesforce Help: Protect Your Salesforce Organization
- Salesforce Help: Salesforce Mobile App
- Salesforce Help: Set Up Your Data Your Way
- Salesforce Help: Identify Your Users and Manage Access
- Salesforce Help: Get Started Using Data 360
- Salesforce Help: Sandboxes: Staging Environments for Customizing and Testing