#Pardot B2b Marketing Automation48 debatiendo

Hi everyone,   

I am running into a frustrating issue with the Lightning Email Builder (New Email Experience) in Account Engagement (Pardot) regarding a Custom Preference Center, and I would love to get your insights or alternative solutions.   

The Problem: It seems the new Email Builder strictly forces merge tags to point either to Data Cloud or the default Pardot Preference Center. Whenever I try to insert my custom preference center link or modify the merge tag with the custom center token, the system throws an error and prevents me from saving the email.   

The Proposed Workaround: I raised a ticket with Salesforce Support, and the technician suggested the following workaround:

My Concerns:

1. Deliverability & Phishing Risks: I am deeply concerned that email clients might flag the email as phishing or spam due to the hidden HTML text/links. Has anyone used this workaround in production? Did it impact your deliverability?
2. Data Cloud Alternative: I know I could potentially build the preference center within Data Cloud, but due to current bandwidth and timeline constraints, this would take way too much time right now.

Has anyone found a cleaner way to bypass this validator in the new builder without risking deliverability?     Any advice or best practices would be greatly appreciated!   

Thanks in advance,   

@* MC Account Engagement (fka Pardot) * 

  Hi trailblazers,  I am trying to get data displayed on the Marketing Engagement History related list on the Contact record layout in a newly created Developer Sandbox (DEV1).  However, I am facing two blocking issues that seem to be related to the backend provisioning of Account Engagement (Pardot) in this environment:

1. Engagement History Error: On the Contact record page, the Lightning component shows the generic warning: "Hmm, you need access to Pardot data to see Engagement History. Contact your admin for help." (My user already has the Marketing User checkbox marked, Account Engagement Admin/User permission sets assigned, and the proper Permission Set Licenses).
2. Infinite Loading: When trying to access the Account Engagement Settings > User Management > Users page to map my user via Salesforce User Sync, the UI gets stuck in an infinite loading loop (blue dots) and never displays the user list (already tried Incognito mode and multiple browsers to discard third-party cookie blocks).

To fix this, I navigated to Setup > Account Engagement > Business Unit Setup to assign the Business Unit Admin. However, the screen appears completely blank/empty under the title "Assign Business Unit Admin for Setup". There are no lookup fields, dropdowns, or active buttons available to select a user or save.

Questions:

• Has anyone experienced this completely blank page in Business Unit Setup within a DEV sandbox?
• Is this a known backend provisioning issue where the Account Engagement org wasn't properly replicated or activated by Salesforce during the sandbox creation?
• Do I need to request Salesforce Support to manually provision the Business Unit in this specific sandbox, or should this requirement be moved to a Partial/Full Copy sandbox instead?
• Does MCAE work on DEV or any Sandbox?

Any guidance on how to unblock this interface would be highly appreciated. Thank you!

@* MC Account Engagement (fka Pardot) * 

Would anyone know how to pass the GCLID into Pardot and Salesforce?   I have been trying to implement Google Offline Tracking conversion. To do that, I followed the official Google document to configure Salesforce and import conversions into Google Ads, however, I am unable to capture the GCLID in Pardot and Salesforce through Pardot forms. Also, I tried adding the java script mentioned  in this article but can’t seem to make it work. I would appreciate it if someone could shed some light on this. 

Java script in my header file

<script type="text/javascript">
   function setCookie(name, value, days){
var date = new Date();
date.setTime(date.getTime() + (days*24*60*60*1000));
var expires = "; expires=" + date.toGMTString();
document.cookie = name + "=" + value + expires + ";domain=" + location.hostname.replace("www.", '');
}
function getParam(p){
var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search);
return match && decodeURIComponent(match[1].replace(/\+/g, ''));
}
var gclid = getParam('gclid');
if(gclid){
var gclsrc = getParam('gclsrc');
if(!gclsrc || gclsrc.indexOf('aw') !== -1){
setCookie('gclid', gclid, 90);
}
}
</script>

 Java script in my Pardot form

<script>
window.onload = function getGclid() {
document.getElementById("GCLID").value = (name = new RegExp('(?:^|;\s*)gclid=([^;]*)').exec(document.cookie)) ? name.split(",")[1] : "&"; }
var putGCLID = function() {
document.getElementById("GCLID").value = (name = new RegExp('(?:^|;\s*)gclid=([^;]*)').exec(document.cookie)) ? name.split(",&")[1] : "&";
};
document.getElementById('pardot-form').addEventListener("submit", putGCLID, true);
</script>

先日、7/15開催の「Salesforce × マーケティング × AI 最前線 2026夏

」の機材リハーサルと会場確認のため、富士通内にある施設「Uvance Innovation Studio 」に行ってきました！ 

館内のイベント掲示スペースにもポスターを掲載いただき、いよいよ開催が近づいてきたなと実感しています✨ 

ありがたいことに、現地・オンラインあわせて150名を超える方にお申し込みいただいております！コミュニティイベントとして、ここまで多くの方にご関心をいただけていることに感謝しています。 

Salesforce活用、CRM推進、マーケティング、生成AI活用にご興味のある方は、ぜひお気軽にご参加ください。参加にはお申込が必要です。 

【Speaker】 

🎤株式会社フレイ・スリー 

「AIと人の二人三脚ではじめた、新任マーケターの現在地 ～Agentforce World Tour Tokyoで挑んだSalesforce × AIマーケティング～」 

🎤富士通株式会社 

「IT部門からのAI×Salesforce活用へ ～全社のOneCRMとAI戦略～」 

🎤セールスフォース・ジャパン株式会社 

「マーケティングの次章へ ― Marketing Cloud Next のご紹介～Account Engagementユーザーが知っておきたい、AIファースト時代のBtoBマーケティング基盤～」 

📆

イベント詳細 2026年7月15日（水）15:15～17:15

📍 Uvance Innovation Studio @ Kawasaki 💻 オンライン同時配信

✏️ お申し込みはこちら https://trailblazercommunitygroups.com/e/mv6m7y/

🙋 ご不明な点・ご質問はこちら https://forms.gle/MKtKPGRV78bwSrTw7

@Marketer Group, Tokyo, JP

@SFUG - 【移動】Account Engagementユーザ分科会

@Japan Trailhead (日本)

@SFUG - Salesforce活用分科会（旧：MOTTAINAI CLUB）

@SJAG(Salesforce Japan Admin Group)

@SFUG -【移動】関西ユーザ会

@SFUG - 新機能Trailblazers分科会