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Lee Mack (Director of Product Marketing en JINGdigital) publicó en Wechat + Social Media in China
20 may 2020, 06:31

Everyone knows Wechat is the essential communication tool in China and Alibaba is the essential ecommerce platform, but what are the up and coming platforms?

 

Douyin has taken the headlines, but don't overlook Bilibili.

 

Bilibili has high penetration among Chinese youth (less than 21 years old) and its users are willing to spend money. Short video + livestreaming + strong online communities = big potential.

 

Won't be long before someone creates a Bilibili app for Marketing Cloud.

 

#livestreaming #China #bilibili #douyin

Bilibili v Douyin users spending power.png
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Lee Mack (Director of Product Marketing en JINGdigital) publicó en Wechat + Social Media in China
11 may 2020, 02:13

Some nuggets from the recent EqualOcean report COVID-19 and China: New Challenges and Opportunities:

 

  • Tencent is expected to unveil a surge in growth of activity on WeChat

 

  • WeChat also released the data of miniprograms during the pandemic period. From January 20 to February 8, the orders of fresh groceries increased by 149%, and the number of transactions in community-based e-commerce surged 322% year-on-year.

 

  • Short video platforms experienced a surge of traffic during this period. Over 40% of interviewees said they spent significantly longer time on the platforms than before. Other media platforms such as news, social media and online music also saw increased user time with at least 26% of interviewees staying longer in their apps.

 

  • DingTalk was the most downloaded app in China's iOS App Store followed by Tencent Conference and WeChat Work (ranking No. 5) on February 12. Zoom went from being the around 1200th most famous app to the 36th most popular on the same day.

 

#WeChat #wechatwork #Douyin #tiktok #wechatminiprograms #Dingtalk 

@SHANGHAI，CHINA USER GROUP @Catherine Zhao 

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