We are sending an email to participants from our recent job hiring fair. In that email, I'd like to include a "forward to a friend" link so participants can share with a friend who they think may be a good fit to work for us.
I'd like to create a journey by sending an email to the friend introducing us and including a link to our job board. Is this possible to do?
It is possible to create a journey for this scenario, but you cannot use the standard Marketing Cloud "Forward to a Friend" native feature to automatically inject the referred friend into a brand-new Journey. Because standard FTAF forwards an email on behalf of the subscriber via an encrypted link without capturing the friend's explicit opt-in data or creating a new contact record in your database, it won't natively trigger a separate automated journey.
To achieve this cleanly, you have two primary options. You can build a CloudPage with a smart web form where participants can enter their friend's name and email address, configuring the form submission to write directly to a Data Extension that acts as the entry source for your new hire-introduction journey. Alternatively, you can use personalized referral links within your initial email containing query parameters, directing the friend to a landing page where they opt in and submit their details.
Verify success by submitting a test record through your form or link and checking that the new contact successfully enters the journey and receives the introduction email.
