We're in the process of connecting Salesforce Data Cloud to our WordPress marketing site to track web engagement — page activity, CTA clicks, and form fills. We want to capture behavioral data and properly identify visitors when they submit a form, so we can stitch browsing activity to an identified record. (All tied to our Marketing Cloud Next/Advanced platform analytics) We're evaluating two paths and would love input from anyone who has been through this decision, particularly in a B2B context.
Path 1 — GA4 Connector
Path 2 — Manual Web SDK with Sitemap
Questions
1. For a B2B site focused purely on page engagement and form fills, does the GA4 connector capture an equivalent level of behavioral data compared to a manually configured sitemap? Or are there meaningful gaps?
2. Identity resolution is our biggest concern with the GA4 path. When a visitor submits a form, will the GA4 connector properly stitch that known identity (email) back to their anonymous browsing history?
3. Are there any known data quality issues with the GA4 path — such as bot traffic inflating profiles?
4. For those who've implemented the manual SDK: how complex was the sitemap build for a non-ecommerce site? We'd need to cover page type definitions, button/CTA clicks, and form submission events (for our MCA forms)
#Data Cloud
Has anyone here had success creating similar web tracking activity that Pardot(AE) captured? I.E., referrer, page visits in sequential order, all showing on the lead/contact records and used the Marketing Cloud Next forms.
I'm having trouble capturing this data on the lead/contact record and reading that hidden fields on the forms might be my only hope since I'm using the MC Next forms and I can't send an identity event from the SDK on our primary host domain since the form is MC Next is technically a subdomain so the primary domain can't read the email.
