Hey Guys,
Hope you can help me with this dubts.
I would like to publicize the download of an application through facebook campaign post to new potensial customers who do not appear have downloaded the application.
For this type of objective, I have some doubts about the type of audience to select from those available on advertising studio. I was thinking of using the option Optimize for Similarity.
With this option is the target selected directly from the marketing cloud with the connection with facebook account? and so is not necessary to uplod a specific data extension?
What advice can you give me?
Thank you!
When creating a Facebook-based audience in Marketing Cloud (MC) you have the option to create Lookalikes. Facebook compares the data in the MC audience with its own users and generates a new audience that resembles individuals in your original list. You have two options for matching and for this matching, some data extension or list is required.
- Optimize for Similarity: Find the top 1% of users that match.
- Optimize for Reach: Find the top 5% of users that match.
For more details refer to the documents: https://trailhead.salesforce.com/content/learn/modules/advertising-studio-implementation/use-advertising-audiences
https://help.salesforce.com/s/articleView?id=000381663&type=1
You can also use the feature of Ad Campaign in Journey Builder according to the engagement of the subscribers.
Refer to the documents:
https://help.salesforce.com/s/articleView?id=sf.mc_ads_create_journey_builder_ad_campaign.htm&type=5
https://www.youtube.com/watch?v=b_5MnR2Dsto
I hope this helps!
Thanks
