Hi Everyone,
I thought that I had come up with a great idea to use behavioral data on our website to personalize our email marketing using Page Actions and Scoring Categories. The plan was to assign every product page on our website to a Scoring Category and Page Action that would increase a Prospect's score by +1. We would create automated email drip campaigns for each Scoring Category that would be triggered once a Prospect's score reached a certain threshold.
The maximum number of Scoring Categories is 50, which I can work with, but the maximum number of Page Actions is 250. I have about 500 pages that I would like to assign Page Actions.
Any ideas on how I could make this work? Thank you for taking time to read my question.
#Pardot #Pardot Experts #Pardot Scoring #Pardot Automation Rules #Prospect Scoring Category #Pardot Page Actions
Hello Eric,
I noticed, you have 500 around product pages.
Lets take an example for 6 products:
www.marketingproducts.com/products/Product-A
www.marketingproducts.com/products/Product-B
www.marketingproducts.com/products/Product-C
www.marketingproducts.com/products/Product-D
www.marketingproducts.com/products/Product-E
www.marketingproducts.com/products/MastersItems
As a workaround in the page action:
Page URL: www.marketingproducts.com/products/Product*
(The above page url will cover all the pages who start with Product, first 5 example URLs)
OR
Page URL: www.marketingproducts.com/products/*
(The above page url will cover all the pages, which comes under products folder, all 6 example pages)
Note: Pardot matches the most specific page action first. If a page action for a specific URL doesn’t exist, Pardot matches wildcards. For example, you have a page action set up to execute for www.example.com/products/form and a wildcard page action for www.example.com/products/*. If a prospect visits www.example.com/products/form, the specific page action is triggered, not the wildcard action.
Thanks
Vinay Kasera
