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Topics#Email MarketingPregunta de Erik Cooper
Erik Cooper (Washington Post) preguntó en #Email Marketing
26 feb 2020, 23:11

What are best practices for a reengagement program and list cleanup?

I'm setting up an engagement studio program for a reengagement initiative and am wondering what the best practices are for contacts that go through the entire program and don't open any of the emails? We are looking at this as an opportunity to clean our lists and measure who really is mailable and running this for contacts who haven't opened an email in a year or longer. It looks as though contacts cannot be marked as do not email, what are the best options? 
3 respuestas
  1. Fabienne Ishimwe
    27 feb 2020, 21:32
    Unforunately, I don't have much experience with Pardot. Marketing Cloud has "auto-suppression" list which can serve as a "do not contact" list. You can add unengaged subscribers to that list and they will be exclued from all your email sends. I am not sure if there is something similar is Pardot
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