We have the Data Cloud Web SDK on our WordPress site, and it captures website engagement well: page views, plus a custom websiteFormSubmission event whose schema includes some of our form fields. All of it is tied to the SDK’s anonymous deviceId, so it never links to our Lead and Contact records.
Our forms are Marketing Cloud Next embedded forms. They load in an iframe from a separate subdomain, so scripts on our WordPress page can’t read the email field when someone submits. A manually sent identity event with an email works and lands in Data Cloud as identified. We just can’t get the email from the embedded form to send it.
Questions
1. Is it possible to send identity events from our WordPress site and use the email in the MC Next embedded forms?
2. Any other advice on stitching MC Next form activity to Lead/Contacts? Maybe creating hidden custom fields on the forms and collecting DeviceID & Conversion Page data that way?
