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New Blog Post | Optimize the Performance of Your Experience Cloud Aura Site for SEO

Salesforce Experience Cloud serves as the gateway for businesses to connect with customers, partners, and employees, offering a dynamic platform for collaboration and engagement. Enabling configurable, flexible, and dynamic sites comes with a hidden challenge that can make or break your digital interactions: Largest Contentful Paint (LCP) time.

According to this article, the LCP metric “reports the render time of the largest image or text block visible within the viewport, relative to when the page first started loading”.

The impact of a slow LCP time is profound. It directly influences user engagement, conversion rates, and, ultimately, your bottom line. Slow-loading pages can drive visitors away, reduce customer satisfaction, and damage your brand’s reputation. In addition, LCP is one of the Core Web Vitals defined by Google that are used to rank search results and thereby impact your SEO performance.

Improving the LCP time of your website is key to improving your Core Web Vitals metric for SEO performance improvements, as well as user experience for your website.

This article focuses solely on LCP time primarily for Aura sites. In addition to the specific LCP improvement suggestion in this article, there are a variety of other optimization suggestions that may further improve your site’s overall performance. These include

• Lazy loading JavaScript
• Lazy load “below the fold” resources
• Prioritize loading “above the fold” resources
• Identifying render blocking resources
• Optimizing the size of images,fonts, JavaScript files, etc.

For a deeper understanding of the above aspects of your site, consider accessing the resources here for your debugging activities…Read More