I am thinking the right answers are B and C, but I am not pretty sure about this. Is there anyone who can help me to find out the answer for this question?
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort? Choose 2 answers
A. Data Designer
B. Cloud Pages
C. Web Analytics Connector
D. Content Builder
8 Antworten
@Swapnil Khangar Web Analytics Connector does none of this. It is mainly used to automatically append URL parameters (such as utm_campaign) to all the email links, making attribution and reporting easier in Google Analytics: https://digitalmarketingoncloud.com/reporting/understanding-tracking-across-marketing-cloud-and-google-analytics/
