Has anyone implemented a User Profile page for donors to manage their sub-subscriptions? We are trying to weigh effort of setting one up vs the success of avoiding blanket unsubscribes and thereby retaining donors on at least some lists? Would be great if anyone is willing to share their experience with these pages. Thank you!
3 Antworten
I don't have any data on this but in MailChimp terms you would create sub-subscriptions as Groups and leave them on the Sign Up page. Then in your emails you would include an "update your profile" link as well as the Unsubscribe. Email marketing best practice is a one click unsubscribe so this lets MailChimp and you do both, at some cost of people who don't bother to update their preferences. http://kb.mailchimp.com/campaigns/design/add-an-update-profile-link
