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On a client's website forms are connected with MC using webform and data is coming into a DE (in the Marketing Cloud). Is there a way to sync this data with Sales Cloud?

 

#AskAMarketingCloudExpert #AskAMCExpert

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  1. 21. Juni 2021, 22:41

    SFMC can export/import data two ways: files and/or API. SFMC has a connection with SFDC (MC Connector), so there is an OOTB API way of passing the data back and forward.

     

    For real-time SFDC update: the form submission page that stores data in a DE can also write the data into SFDC (by creating or updating an existing object entry) via AMPScript functions. I'm assuming the form back-end page is hosted by SFMC.

     

    For near-time SFDC update: if the for submission page is not hosted on SFMC, you can do the same as above in an hourly automation with a SSJS activity. Optimal for small amount of data submitted.

     

    For once a day (or big amount of data): do a data extract of the DE and work with your SFDC people to export it via a file transfer to Sales Cloud and have the platform import it.

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