Is Einstein Prediction Builder a subset of Einstein Next Best Action? I am getting confused because Einstein Next Best Action uses rules-based and predictive models. So how are they different? Is the output / results of these recommendations different? or they suggest at different levels of the customer journey?
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Build prediction first; then use next best action in business workflow. See step 5 in the pdf.
https://www.salesforce.com/content/dam/web/en_us/www/documents/guides/e-050-einstein-prediction-builder-guide-final.pdf
