[Webinar recap]
đ„Smarter Subscriber Segmentation: Drive Customer Engagement with Marketing Cloud Einstein - Winter '21 updatesđ„
Presentation: https://trailblazers.salesforce.com/0694S000001BkYR
Recording: http://sfdc.co/MCTLVideos
About: Segmentation is one of the most important personalization tactics to improve email and mobile engagement. Now marketers can take advantage of Artificial Intelligence to improve segmentation to drive customer engagement in real time.
Hear @Veda Kumarjiguda together with senior Product Managers, @Ajaay Ravi and @Jonathan Belkowitz, as they demo Einstein Engagement Scoring and Einstein Engagement Frequency, talk through use cases using Journey Builder, and answer your questions on smarter subscriber segmentation.
đ Next steps: activate Marketing Cloud Einstein features in your setup: https://help.salesforce.com/articleView?id=marketing_cloud_einstein.htm&type=5
Questions? We want to hear from you! Post them here in the Marketing Cloud community, include #MCTechLounge or #MCEinstein in your post, or join our MC Ask an Expert: http://sfdc.co/MCOfficeHours
