Hi All! Does anyone have a solid example of a MC journey that has been used for third-party prospecting?
Today we're leveraging Krux DMP and LiveRamp to reach a segment of the list we acquired. The idea of automating / tracking as much of this as possible in MC is appealing. Thanks!
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There are two options in the MC that can be used for automating your sends, which are journey builder and automation studio. Work with your account exec to figure out which is best for your use case.