I'm currently in the process of creating an event journey within Salesforce Marketing Cloud (SFMC) tailored for a specific group. The journey begins with a Data Extension (DE) as the entry source, and it’s configured by a decision split - registrants receive a specific series of emails, while non-registrants receive follow-up emails.
The challenge is that we don’t use CRM system for gathering registrations so need to capture them within SFMC.
Can anybody kindly provide potential solutions. We’re using sign up form hosted in the sfmc web studio but don’t have any external integrations at this point.
Thanks, NG
Hi Nayra! as Elizabeth mentions, the solution of using a Cloud Page with a Smart Capture works well in this scenario, you send the non-registrants the link to your cloud page through the email's CTA, they register, and the registration triggers them into a journey with the smart capture form as an entry source
- Journey with Data Extension as an entry source for event registration to non-registrants
- Journey with Smart Capture as an entry source for people who registered
You could also use a Cloud page with custom code built upon it to leverage ampscript and ssjs, if you need to validate if the contact is already registered or not. For it to send them to a journey, you'll need to create an API event to use as an entry source.
SFMC can work without a CRM system, what is highly recommended is that you have a unique source of truth that defines your contact keys (like CRM has it's 18 digits CRM ID) to avoid duplicate contacts.
