Salesforce AppExchange for @* Marketing Cloud Engagement * - when should you consider it based on the segmentation use case example: https://mateuszdabrowski.pl/docs/config/sfmc-config-appexchange-solutions/
Check out:
➡️ Expectation management for SFMC AppExchange world
➡️ Step-by-step guide on where to find the solution for your feature request
➡️ Out-of-the-box vs Custom vs Off-the-shelf
➡️ SFMC Segmentation state of the game
➡️ #SQL Query Studio
➡️ DESelect Segment
➡️ Activation Studio
More to come, so keep on making your life easier ;)
