#MC TechLounge If we have multiple regions using one instance of MC, can we use the default Einstein STO setting when we don't have enough data or do we need to use "Send Immediately" since we have business units across the globe?
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I would always recommend leaving the setting to Let Einstein Decide. Einstein will build personal timing models for as many contacts as possible, making sure they receive sends at times that suit them. You may want to monitor the % of contacts/email addresses that have personalized models carefully though, in your dashboard.
