📢 📢📢 WELCOME TO THE WEBINAR!
‘Create a 1:1 Email Experience with Personalisation’
The webinar is starting today at 2pm AEST, that's just over an hour away!
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Please ask all your questions here and we will answer them LIVE!
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Join Campaign Operations Architect Anna Hodge to learn best practices for succeeding with email personalisation. In this webinar we will cover the following topics and more:
- How to understand your subscriber data first
- How to build and optimise templates and content blocks
- Best practices when using personalisation strings and AMPscript
- Personalisation with Einstein Recommendations
- Best practices for testing, measuring and expanding your Marketing success
Please find the presentation attached, feel free to download prior to the webinar.
@Doly Cruz - 1st question: Einstein Engagement evaluation. For Engagement Scoring, there are some requirements/prerequisites that you might want to double-check on if that's the feature you were meaning: https://help.salesforce.com/articleView?id=mc_anb_prerequisites_einstein_engagement_scoring.htm&type=5 However, if you meant Engagement Frequency instead, the default setting evaluates the last 90 days. If your account is new or you have new customers, this might be the reason not all of them are showing up:
https://help.salesforce.com/articleView?id=mc_anb_eef.htm&type=52nd question - Dynamic Content rendering in Outlook.
Outlook is a very fickle email client, that has a different rendering engine to most other email clients. Therefore there are specific fixes for different issues. It is hard to let you know the exact fix, as it would not be Dynamic Content rule-related but based on the Content Blocks code itself. I would recommend searching the Litmus blog for specific solutions. Here is one to get you started:
https://litmus.com/blog/mastering-outlook-a-look-back-at-common-rendering-issuesThere are also some things that Outlook does not support which unfortunately you can not control through code:
https://litmus.com/blog/a-guide-to-rendering-differences-in-microsoft-outlook-clientsHope this helps!
