Hi everyone , I need some guidance with a Marketing Cloud Next Automation Event-Triggered Flow.
Requirement: Lead receives an email → clicks an Interested button → identify that exact Lead → update Interested__c = TRUE.
I can configure the Email Link Click event, but I'm stuck on the correct way to map the clicker's event/Individual information back to the original Salesforce Lead record.
What is the recommended native MCN approach for identifying and updating that Lead? Should I use Get Records, and if so, which event field should I use for the lookup?
Thanks!
Hi Khusal,
How do you send the initial Email?
If it is using an Audience Flow, then you can use the Wait Until Event element.
The click event is generated in the Email Engagement DMO, and associated with the clicker's email address, which is how you get back to the original Lead or Contact that clicked.
