*** Important Change: WhatsApp Business Account Ownership Transition to Meta ***What is happening?
Starting March 3, 2025, WhatsApp Business Accounts created through the Sinch WhatsApp Solution via Marketing Cloud Engagement using the “On Behalf Of (OBO)” scheme will now be transferred to your Meta business portfolio. This provides you access to the WhatsApp Manager for this account within your Meta Business Suite. This allows you to perform tasks such as ad posting for WhatsApp, accessing WhatsApp analytics, etc.
What's next?
To ensure a seamless transition, Meta is notifying impacted customers via your Meta Business Suite in advance. Customers can proactively accept the ownership transfer request or allow the change to occur automatically within 30 business days.
Once the transition is complete, customers will benefit from:
- Seamless solution switching – Effortlessly move between WhatsApp Business solutions.
- Enhanced business controls – Gain greater oversight and management capabilities.
- Access to the latest features – Stay up to date with new WhatsApp Business innovations.
This transition will not disrupt messaging services.
Read more here: https://help.salesforce.com/s/articleView?id=004333225&type=1
