Audience Studio : We have audience studio and working on it. Currently, the business has segments in DMP and wants to use them in a journey. Will SFMC create additional contacts for the records in the segment that do not match to the current contacts in SFMC?
** Hello, I'm a user of Salaseforce DMP and Web studio.
Thesedays I'm collecting User Traffic Data throuth web studio and also I'm analyzing data through DMP. Both two services are very useful for my business but the the problem is that I using DMP and web studio for one business but these two services are using separately.
I'd like to know if the two services cannot be linked. If it possible please let me know any solution(any product or service) or previous example.
Thank you.
Are we able to set up audiences in DMP and push them to Marketing Cloud? We purchased a third-party prospect list so customers have not yet opted-in. So we are targeting them with Display / DMP and Paid Social (LiveRamp). Would like the Journey to be end-to-end from initial touch as prospect to conversion as a lead.
Hi All! Does anyone have a solid example of a MC journey that has been used for third-party prospecting?
Today we're leveraging Krux DMP and LiveRamp to reach a segment of the list we acquired. The idea of automating / tracking as much of this as possible in MC is appealing. Thanks!
[Webinar today!]
Title: Develop Winning Data & Audience Strategies for Healthcare & Life Sciences Brands
About - Many healthcare & life sciences brands are challenged to develop and optimize data-driven audience strategies by restrictive regulatory regimes and ever fragmenting audiences. In this webinar, the Salesforce Data & Audiences team will discuss the ways healthcare & life sciences brands can use today's leading marketing technology solutions, including Marketing Cloud DMP, to create a successful audiences strategies that stay to true to regulatory requirements while allowing brands to target today's elusive consumer. Join our expert speakers @Paul Cordasco, Director Product Marketing & @Chequeta Allen, Product Marketing Director, RSVP below.
Time: today at 11am PT, 2pm ET
👉 Register: https://sfdc.co/bSnreZ
Develop Winning Data & Audience Strategies for Healthcare & Life Sciences Brands
