Hi, We're working on sending offline conversions from Sales Cloud to Google Ads. I've been tasked with researching best practice so I'm hoping someone out there has done this in a way that works well. Specifically, I'm wondering how you have gone about populating the GCLID in Salesforce and assigning it to Opportunities. 1. If someone clicks multiple ads do you retain multiple GCLIDs or overwrite the existing GCLID? 2. If a user clicks an ad and there is no immediate conversion, but a conversion occurs 6 weeks later from a non-Google campaign, do you assign the GCLID to the Opportunity or do you only assign to opportunities that result directly from a click? 3. Do you associate GCLIDs with specific campaign members or with contacts generally? I have my own thoughts on this but have been asked to research best practice, so any feedback as to how other businesses handle this would be much appreciated. FYI we intend to use opportunity created, opportunity stage changes to 'Sale Recorded' and opportunity stage changes to 'Sale Complete' as conversions. We use Sales Cloud (we don't have Account Engagement or Marketing Cloud). Thanks!
@* Sales Cloud - Best Practices * @* Sales Cloud - Getting Started *
