We're looking to improve how users create utm values in marketing cloud emails.
We know the parameter manager in setup can be used to append utm values to links automatically.
Is it possible to give the additional Email attribute values a more user-friendly name? It would really ease how users use this feature. Then they could enter a value like "business unit" or "campaign type":
So instead of something meaningless like Parameter 1 it could be "Campaign Type" (for example).
Ideally we'd want the user to select from a pre-approved list of dropdown options rather than enter it as free text, but that doesnt seem to be possible either
I think it might be the same thing - this great video showed us that you can use __additionalEmailAttribute personalisation strings like "%%__AdditionalEmailAttribute1%%" in the web analytics connector.
we were wondering if its possible to rename __AdditionalEmailAttribute1 to something more readable
