Hi Everyone, our organization wants to find a better way to mass create prospecting donors for the new year based on the data we have. For example, we want to figure out among all the donors this year, who we should contact again, and how much we should ask from each one of them. We hope that we can group donors based on how likely they might donate again, and manage our relationships with them differently.
Does anyone have a process of creating prospect donors that they are satisfied with? We really want to find a better way to manage our relationships with donors so we know who to reach out in the new year. We'd appreciate any tips!
I've also found a past related webinar called Marketing for Fundraising: Strategies for the New Year (http://www.salesforce.org/marketing-fundraising-strategies-new-year/). I couldn't find the video online, but if anyone has attended this webinar and could share what they learned, I would also appreciate it!!
Thank you!
