Einstein Messaging Insights - I noticed on the webinar example for a low open rate email, some of the signal strengths were things like Medium SL length, it was sent on Sunday and people clicked a link. How can you say because someone clicked a link it caused a low open rate (It was shown as a medium signal strength). That makes no sense.
Also with the signal strengths and an email with a low open or click rate, does a stronger signal strength mean it's negatively contributing to the low open rate or click rate? I had one email with a low open rate and the highest signal strength was that listed said that "emails sent to aol.com addresses had more opens". What does that have to do with low open rates in general?
Hi Susan, the example Insight about the batch send I showed yesterday was actually a design mock up as I couldn't get to one in my live demo account. The rest of the demos were live though. I can't think of a circumstance in which link clicks would affect opens, I agree. I have not seen that in a real world Insight.
Factors in the associated are affecting the anomaly. If the anomaly is underperformance, it's contributing to that, same with overperformance.
