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Audience Studio Webinars - Now on Trailhead Live!

 

The Trailhead Academy Team has some exciting updates about our webinar sessions. Moving forward, our Audience Studio webinars will be on Trailhead Live. Below are FAQs and our new schedule:

 

What is Trailhead Live?! It's an online platform that was launched late last year where Salesforce experts host live webinars on the most in-demand skills across our products. Anyone can watch Trailhead content presented live or view it afterward in the content library. Think "peloton experience" ... but for Trailhead!

 

What is Audience Studio? Formally Salesforce DMP, it is an advertising solution that helps Marketers collect and store data to segment, analyze, and target “unknown” users. This is a Marketing Cloud solution that not only has integrations with Journey Builder, Ad Studio, and Interaction Studio, but also with SF core platforms.

 

Why the move to Trailhead Live? To be aligned with the "Free and Fun Way to Learn" with Trailhead.

 

What does this mean for webinars? The Trailhead Academy team will be using Trailhead Live to stream all of our upcoming Audience Studio webinars. Trailhead Live is free and open to the public, so ANYONE can watch and no prior registration is necessary! 

 

How do I get to Trailhead Live? Visit https://trailhead.salesforce.com/live/ When it's time for the training team to stream their webinars, all you need to do is click and watch! If you can't watch in real time, no problem! All sessions are recorded and available in the library on the Trailhead Live site.

 

This sounds Awesome! What is the Trailhead Live Schedule?

 

Topics & Dates:

  • Title: What is Audience Studio?
    • AMER / EMEA: May 13th, 12pm EST
    • APAC: May 14th, 2pm AEST
  • Title: What is a Segment and What can I do with it?
    • AMER / EMEA: May 27th, 12pm EST
    • APAC: May 28th, 2pm AEST
  • Title: Data Types (Mine, Yours, Ours)
    • AMER / EMEA: June 10th, 12pm EST
    • APAC: June 11th, 2pm AEST
  • Title: Building Your Match Table
    • AMER / EMEA: July 8th, 12:30pm EST
    • APAC: July 9th, 2pm AEST
  • Title: 2nd Party Data and Data Studio
    • AMER / EMEA: July 15th, 11am EST
    • APAC: July 16th, 2pm AEST
  • Title: Audience Studio to Journey Builder
    • AMER / EMEA: July 22nd, 12pm EST
    • APAC: July 23rd, 2pm AEST

 

How can I share the news? All sessions are advertised on the Audience Studio HELP CENTER (https://konsole.zendesk.com/hc/en-us/articles/360047338293-2020-Trailhead-Live-Schedule). 

 

Other:

  • All webinars will be around 30-45 mins including live Q&A chat.
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