I have some questions regarding the vernacular and metrics in Pardot.
- If I have no other marketing campaigns running other than form fills, should the active customers and
active prospect number match?
- Do prospects in Pardot always remain as prospects regardless of whether they have changed to a contact or lead in Salesforce.
- I know that Pardot is first-touch attribution, does that mean that they will not appear as a prospect in my prospect list if they took action somewhere down the road. For example: If I clicked on the Pardot form as a potential customer, but don't fill out the form until 2 weeks later. Will they show as a prospect on the first day, or 2 weeks later after they have filled the form.
This totally makes sense. Thank you!
My confusion really stemmed from the language differences between Pardot and Salesforce. But this also highlights the process in Pardot as well.
