Hi there! GDPR question: How are you differentiating between GDPR opt-in/opt-outs and universal unsubscribes in your Salesforce org (if at all)? More specifically - are you only using one field (ex: "Global Opt-In," [true/false]), or two fields (ex: "GDPR Opt-In" [true/false] and "Universal Unsubscribe" [true/false]) to capture these preferences?
Context: I'm working with a company who does business globally, and has opted to add a GDPR consent field to all forms (a required field which will be displayed regardless of the prospect's country). We will also capture the opt-in/opt-out date in Pardot and SFDC.
Curious to hear approaches from others. Please let me know if I can provide any more info!
@Vanessa Ruiz I believe it's more about not sending emails to people who have not subscribed. So it should be a Global Picklist to maintain the status and everyone should be given a chance to output/Unsubscribe
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