**NEW SALES PODCAST -- MCKINSEY ON B2B DIGITAL FOR GROWTH**
“Put the customer journey first, and the sales pipeline metrics second.”
— Jennifer Stanley, McKinsey & Company
B2B customers are consumers, too. And they have consumers’ expectations for 24/7 access to accurate information and easy ways to buy. How can you use digital to give these buyers what they’re looking for in your B2B buying process? Join McKinsey & Company’s Jennifer Stanley, Expert Partner, and Candace Lun Plotkin, Director of Knowledge, as they reveal what they’ve learned from clients and their research.
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