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Gruppi* Marketing Cloud Growth & Advanced *Domanda di Camila Betiol
Camila Betiol ha fatto una domanda in * Marketing Cloud Growth & Advanced *
3 feb, 23:01

How to send a WhatsApp message from Marketing Cloud Growth based on a real-time event (Ingestion API + Data Cloud)?

Hello everyone 👋

I’m trying to design a real-time WhatsApp communication flow using Marketing Cloud Growth + Data Cloud, and I’m facing a limitation that I can’t fully understand.

Here’s my current architecture:

  • I have an external CRM that triggers an event whenever a new student is created
  • This event calls the Data Cloud Ingestion API
  • The event is successfully ingested and updates my Real-Time Data Graph
  • I can see the event data correctly in Data Cloud
  • The goal is to send a WhatsApp message automatically every time this event happens

What I tried:

  • I created a Campaign in Marketing Cloud Growth
  • I selected Event-based trigger
  • I selected the event coming from the Ingestion API
  • When configuring the flow, I tried to use the Send WhatsApp action

However, I get an error saying that “Send WhatsApp action type is not supported in Autolaunched Flows”, which blocks this approach completely.

What I’m trying to achieve:

  • Every time a new student event is ingested into Data Cloud
  • And my Real-Time Data Graph is updated
  • I want to send a WhatsApp message using Marketing Cloud Growth, not Salesforce Core automations

Important context:

  • Today, I’m already able to send this WhatsApp message using Salesforce Core (Flow / Messaging)
  • But I want to centralize communications, templates, tracking, and scalability inside Marketing Cloud Growth
  • The use case is near real-time / transactional, not batch marketing

My questions to the community:

  1. Is it currently supported to send WhatsApp messages from Marketing Cloud Growth based on a real-time event (Ingestion API)?
  2. Is there a recommended pattern or workaround to bridge real-time Data Cloud events with WhatsApp sends in Marketing Cloud Growth?
  3. Are WhatsApp actions intentionally restricted from Autolaunched Flows, and if so, what is the intended architecture for event-driven WhatsApp messaging?

Any guidance, best practices, or confirmation of current product limitations would be greatly appreciated 🙏 

 

Thanks in advance!

1 risposta
  1. François Perret (Bamsoo) Forum Ambassador
    6 feb, 19:31

    @Camila Betiol

     

    Hi Camila, 

     

    It's weird that you use an Automation Event-Triggered Flow but the error mentions an Autolaunched Flow. 

     

    If you can wait Spring '26 to be rolled out, I'd suggest you use an Automation Event-Triggered with an Individual-Related Record Event. This triggers whenever a Prospect, Lead, Contact or a CRM Record related to a Prospect, Lead, Contact is created / updated.  

    This event is based on CRM changes, so it's much simpler that relying on Data Cloud Records (no need to trigger the Ingestion API, no Sub-Second realtime option needed, etc.). 

    It is near real time and supports WA Messaging. I'am not sure how the personalization is made is WA message, for Email Messages, it is based on Apex Personalization (

    see a welcome Email example using this). 

     

    Hope this helps 😎 

    #SharingIsLearning #MarketingCloudNext #AgentforceMarketing

      

    François. 

     

    PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it.

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