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Gruppi* Marketing Cloud Growth & Advanced *Domanda di Wakana Miyazawa
Wakana Miyazawa (ADLAY Co., Ltd.) ha fatto una domanda in * Marketing Cloud Growth & Advanced *
19 set 2025, 02:22

Where is Click and Open Tracking Data Recorded in Marketing Cloud Growth/Advanced Flow Builder?

Hii 

 

In Marketing Cloud Growth/Advanced Flow Builder, 

 I am trying to send an email message.

Within the element, I can choose to turn the following settings on or off:

Set Recipient Engagement Tracking

  • Track Clicks
  • Track Opens

If I turn these on, where will the data be recorded?

6 risposte
  1. François Perret (Bamsoo) Forum Ambassador
    19 set 2025, 07:28

    @Wakana Miyazawa

     

     

    Hi! 

     

    In Marketing Cloud Next (Growth and Advanced Editions), Email engagement data is stored in Data Cloud.  When a click is made (and if the tracking toggle is on in the Flow), the Ingestion API adds a record in a DSO/DLO (MessagingEmailEvent) which is mapped to the Email Engagement DMO. This is where you can get open, click, bounce and unsubscribe information. 

     

    Hope this helps 😎 

    #SharingIsLearning #MarketingCloudGrowth

      

    François. 

     

    PS : In order other Trailblazers to be pointed directly the most helpful answer, please do not forget to click “Accept this answer” below it.

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