Marketing Cloud SMS Tip for Australian Audiences 🇦🇺

Something I recently learned that might save others a headache…

If you're sending SMS messages via Salesforce Marketing Cloud (Marketing Cloud Engagement) and using From Names (Sender IDs) for your Australian contacts, you must

have those Sender IDs registered. 

💡 Here’s the catch: 

 You’ll need to reach out to your

 - Your AE will oversee the provisioning  

 - It’s free of charge. 

  - And if you don’t do it, your SMS messages might show as coming from

—not a great look for brand trust! 

Hope this helps someone avoid confusion or deliverability issues. Always something new to learn in the world of Marketing Cloud! 

#Salesforce #MarketingCloudEngagemet  #SMS #Martech #Customerexperiencemanagement #Australia