Some nuggets from the recent EqualOcean report COVID-19 and China: New Challenges and Opportunities:
- Tencent is expected to unveil a surge in growth of activity on WeChat
- WeChat also released the data of miniprograms during the pandemic period. From January 20 to February 8, the orders of fresh groceries increased by 149%, and the number of transactions in community-based e-commerce surged 322% year-on-year.
- Short video platforms experienced a surge of traffic during this period. Over 40% of interviewees said they spent significantly longer time on the platforms than before. Other media platforms such as news, social media and online music also saw increased user time with at least 26% of interviewees staying longer in their apps.
- DingTalk was the most downloaded app in China's iOS App Store followed by Tencent Conference and WeChat Work (ranking No. 5) on February 12. Zoom went from being the around 1200th most famous app to the 36th most popular on the same day.
#WeChat #wechatwork #Douyin #tiktok #wechatminiprograms #Dingtalk
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