Everyone knows Wechat is the essential communication tool in China and Alibaba is the essential ecommerce platform, but what are the up and coming platforms?
Douyin has taken the headlines, but don't overlook Bilibili.
Bilibili has high penetration among Chinese youth (less than 21 years old) and its users are willing to spend money. Short video + livestreaming + strong online communities = big potential.
Won't be long before someone creates a Bilibili app for Marketing Cloud.
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