We have the Data Cloud Web SDK on our WordPress site, and it captures website engagement well: page views, plus a custom websiteFormSubmission event whose schema includes some of our form fields. All of it is tied to the SDK’s anonymous deviceId, so it never links to our Lead and Contact records.
Our forms are Marketing Cloud Next embedded forms. They load in an iframe from a separate subdomain, so scripts on our WordPress page can’t read the email field when someone submits. A manually sent identity event with an email works and lands in Data Cloud as identified. We just can’t get the email from the embedded form to send it.
Questions
1. Is it possible to send identity events from our WordPress site and use the email in the MC Next embedded forms?
2. Any other advice on stitching MC Next form activity to Lead/Contacts? Maybe creating hidden custom fields on the forms and collecting DeviceID & Conversion Page data that way?
Thank you for the confirmation.
We added two hidden fields to our MCA embeded form (WebDeviceId__c, Conversion_Page__c). Does the embed support prefilling them from the host page’s URL parameters, a data attribute, or a cookie? What’s the exact syntax?
Also, is the deviceId on the Lead enough, or do we need matching Party Identification records on both sides?
Our understanding is that the hidden field alone won’t merge anything. We’d need:
- the Lead/Contact deviceId field mapped to Party Identification in the CRM stream (Identification Number = deviceId, with a fixed Identification Name and Type)
- the website connector sending a partyIdentification event from the browser with the same Name, Type, and deviceId (no email needed)
- a Party Identification match rule in the identity resolution ruleset
