AI is only as smart as your data is clean. 🧠💡

A huge thank you to everyone who joined us for Session 3 of #DeFraggingTheFrankenOrg the energy, questions, and engagement from the community were incredible.

We dove deep into a harsh reality for the AI era: Agentforce 360 agents ground their reasoning in your data via the Atlas Reasoning Engine. If your Salesforce org has duplicate Accounts, zombie Contacts, and custom fields nobody has populated since 2018 — your AI will confidently get things wrong.

If you couldn't make it live or want to rewatch the architectural deep dives, the full recording link is here : https://youtu.be/8h9BPx5oNyE

Here is a quick snapshot of the framework and tools we covered to get your data AI-ready: 

• The 6 Data Quality Dimensions: Updated for 2026 to include critical Governance & Trust metrics.
• Assessment & Auditing: How to use scoring methodologies, targeted SOQL queries, and Salesforce Labs dashboards to find the gaps.
• Source Prevention: Leveraging Validation Rules, Duplicate Management, Flow automation, and third-party tools to stop bad data before it starts.
• Data 360 Architecture: Mapping out the true "nervous system" behind Agentforce 360.
• Identity Resolution: The exact steps to build a trusted Golden Record.
• Data 360 Governance: Deep dive into AI Tagging, Dynamic Masking, Policy-based controls, and Data Spaces.
• Calculated Insights: Building pre-computed metrics designed specifically for agent grounding.

Your AI strategy is ultimately a data strategy. Let's make sure our foundation is built to scale!