Is it possible to capture user consent for multiple channels under a single subscription using one preference page. For example, a Weekly Newsletter subscription is delivered via email, SMS, and WhatsApp and we plan to use a single preference page where users can provide consent to their preferred channels for a particular subscription.
Hi Sheena!
Yes, this can be designed using a single preference experience, but the important part is how the subscription and channel-level consent are modeled in Marketing Cloud Next.
If the Weekly Newsletter is one subscription but can be delivered through Email, SMS, and WhatsApp, I’d keep the subscription as the common purpose and capture the customer’s preference separately for each channel. For example:
Weekly Newsletter
- Email: Opt in / Opt out
- SMS: Opt in / Opt out
- WhatsApp: Opt in / Opt out
This gives you one preference page while still maintaining channel-specific consent rather than treating one consent as permission for every channel.
I’d also make sure the consent records are tied to the correct individual/contact and that your journeys respect the channel-specific preference before sending.
