🆕 Third article in the @Interaction Studio SFMC Personalization series - Deep dive into @* Marketing Cloud Engagement * Personalization undocumented context object: https://mateuszdabrowski.pl/docs/interaction-studio/mcp-serverside-code-context/

Learn more about MCP Template advanced use cases:

🟠 Accessing triggering event data - including viewed item, URL and custom data points

🔴 Changing the final recommendation based on the triggering Content Zone

🔵 Making real-time decisions based on behavioural analysis of the user 

🟠 Enabling location and weather-driven campaign variations

🔴 Enriching recommendations based on cart and past orders

🔵 Accessing user attributes for personalization in Campaigns

More to come, so keep on coding!