Hi everyone !
When I was looking through GA, I realised I could not find the last tracked emails I recently sent. I did not change anything to my tracking and it used to work for a long time.
Here is an example of what my tracking looks like :
utm_source=marketingcloud
utm_medium=email
utm_campaign=example-2024
utm_content=B2C
Did I miss an update about the way to track emails through Salesforce Marketing Cloud ? Or is there a problem with my tracking/with filling in my tags ?
Thank you for your help !
Alexia
#Email #Marketing Cloud #Email Marketing #Email Tracking #GA Tracking Parameters
Hi Alexia,I believe Google has a processing delay of 24-48 hours for non real-time reports. Was your email send in that window? Otherwise would advice to do an end to end test:
- set-up test journey / email and use your adress as recipient
- when e-mail received , check by clicking on each button, on the landing page if url contains utm tagging ( in adress bar
)- with multiple devices click on the url from the email
- see if it pops up on GA real-time report ( make sure your companies ip is not excluded )
- see why it works in test and not in production ( what is the difference in settings )
- otherwise check the full url from above, and allign with your internal / external GA product owner why it isn’t coming through .
