I've been reviewing the considerations material for this up-coming Pardot change and I read that "Opted Out is owned by the prospect" and it's independent of the Do Not Email field - owned by the Marketer. Fine.
Q: is there still a way to individually override a Prospect Opt Out? I can see that if the import process is used, then this is one method. But from an actual Prospect record will this still be possible?
In case anyone reads this and thinks "but that's exactly what we're not supposed to do so why would you want to do that?". A: my client sends out training material to cohorts, not marketing material, and critical log-in details do not get through to some organisations due to their front-ends auto-opting them out. We've enabled 2-click unsubscribe to try and prevent this occurring however I am still keen to ask the question above to understand what functionality will or will no longer be available, if anyone knows.
Thanks,
Steve
