i.e. If City is equal to London - show content, but it it's not, show nothing/no content block.
Cheers!
4 réponses

So there are two ways you can do this:
1) Use the dynamic content builder tool in SFMC - but the trick is to create a content item which is empty (we just created one and saved it). The dynamic content builder tool will then ask you to set a default so you set it to this empty module. Therefore if the city is not london - it will show the default content item - which is empty.
2) Use AMP script and pull in the content module directi: i.e
%%[IF @CITY == "LONDON" Then]%%
%%=ContentArea("14")=%%
%%[ELSE]%%
DO NOTHING
%%[EndIf]%%