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Topics#Email MarketingPregunta de Dave Patricca
Dave Patricca (Art Institute of Chicago) ha preguntado en #Email Marketing
22 jul 2016, 20:33

How to customize the unsubscribe page (Marketing Cloud)?

I'm trying to find out if it's even possible to customize the unsubscribe page so I can add a survey to help better understand why individuals are unsubscribing. There doesn't appear to be any documentation for the Marketing Cloud, so I'm thinking this isn't possible. Has anyone else tried to do this / knows how to do this?
13 respuestas
  1. Dave Patricca (Art Institute of Chicago)
    24 ago 2016, 15:18

    Figured this out. I ended up having to build a landing page with a SmartCapture Form that acts as a survey. Action 1 in the form processing steps unsubscribes the user and action 2 inserts their unsubscribe reason into a Data Extension. So far it's working flawlessly. 

    Pretty disappointing that Marketing Cloud doesn't offer something like this out of the box since it promotes itself as a solution for every channel and leader in e-mail. 

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