Hi,
I am trying to get some reporting on our form submissions. I have tried the Analytics reports "Form Submission Event" and "Individual with Form Submission", to see how many times (and ideally when and by who) our forms are being filled out. When I try either of these reports, they only return 22 or 24 items, however I know we have had around 300 submissions. There are no filters on that I am adding. I am unsure how I can see this information.
Thanks!
#Analytics #Marketing Cloud
Hi Emily,
This mismatch usually comes down to one of two things:
1. Hidden default date filter (most likely cause) — many Data Cloud/Analytics report templates carry an implicit time-range filter (e.g., trailing 7/30 days) that isn't shown as a visible chip. Open the report in edit mode, check the lens/query for a date condition, and widen or remove it.
2. Ingestion gap — go to Data Cloud > Data Lake Objects > your Form Submission stream > Data Explorer, and check the row count there directly. If it's already ~22-24 at that level, the issue is upstream in ingestion (check the Data Stream's refresh history for a partial/failed run), not in the report.
Also worth noting: "Individual with Form Submission" counts by resolved Individual, not raw event — so if your Identity Resolution match rules are broad, some submissions may be consolidating under fewer unified profiles. That's expected for that report specifically, but it wouldn't explain a similar gap on "Form Submission Event," which should be event-level.
Start with the date filter check — that resolves this in most cases.
