When account is switched from profile menu of b2b site using switch account menu item, it's redirecting to home page and gets logged out instead of logging to switched account selected. Is there any permission or configuration missed?
Switch Account keeps the shopper logged in only when the account they select is a buyer account they are allowed to use in this store. If that check fails, the LWR store drops the buyer context, sends them to the home page, and they appear as a guest. 1. On the contact, confirm a delegated account or other buyer relationship exists for the account they are switching to, and that account is enabled as a buyer. 2. That account must be in a buyer group entitled to this store. An account the user can see in CRM, but that is not a buyer for the store, will not hold the session. 3. In Experience Builder, the profile menu item must be the standard Switch Account action. A custom item that only links to Home does not set the effective account. 4. Confirm the buyer user has the store's buyer permission set, then retry the switch in a fresh session. If those are already in place and the shopper is still logged out, reply with whether the target account is a delegated account and whether it belongs to the store's buyer group.
